Foodifox Blog
The Rise of Residential DOOH in Australia
Why Brands Are Moving Closer to Home
For years, out-of-home advertising has been dominated by roads, shopping centres, airports and public transport networks. Brands have invested heavily in reaching consumers while they are on the move.
But consumer behaviour is changing.
People are spending more time within their local communities than ever before. Hybrid work, online shopping, food delivery and growing apartment living have fundamentally shifted where daily decisions are made.
Increasingly, the most valuable audience is no longer found in transit.
It is found at home.
In-Building Media: Reach your audience where they live.
With residents and couriers passing through daily, lobbies offer unmatched visibility. Foodifox transforms these spaces into powerful in-building media hubs—connecting local and national brands with engaged urban audiences through digital screens and smart locker displays.
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